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IPRRC 2015: What Do You Think About These Proposed Standards for Content Marketing, Influence, and Transparency?

This article is part of The Measurement Advisor’s series on the 2015 International Public Relations Research Conference last month in Miami. Here’s more: Can We Talk? 5...

By Katie Paine March 24 Conferences, Content Marketing, Premium Content, Standards

What g-AVE You That Silly Idea? The Need to Quantify and Monetize Your Organization’s PR Function?

By Michelle Hinson—As newly elected chair for the Institute for Public Relations Measurement Commission, I am honored and thrilled to lead this thoughtful group of public...

By Michelle Hinson March 22 Advertising Value Equivalency, Editorial, Industry Insight

The Measurement Industry’s Evil Empire?

Why is it that when I think of the current state of the measurement industry I can’t get this image out of my head?:...

By Katie Paine December 1 Industry Insight

Bad Metrics Are the Invasive Species of PR Measurement & Marketing

From the Desk of Katie Paine National Public Radio, my incredibly intelligent constant companion, ran a segment last week on the destructive nature of...

By Katie Paine July 9 The Paine of Measurement

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!