The Measurement Advisor - The Measurement Advisor

In This Issue

Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance

Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring...

By Katie Paine December 16 Destination Measurement, Measurement Mavens, TMA, TMA Vol 1 No 1

What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin

Conversations from the Corner Office Conversations from the Corner Office is a regular feature that provides a perspective on measurement from members of the...

By Katie Paine December 16 Premium Content, Presentation, Strategy, TMA, TMA Vol 1 No 1

Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV)...

By Katie Paine December 16 Advertising Value Equivalency, Measurement Mistakes, TMA, TMA Vol 1 No 1

What Measurement Mavens Think About the New Measurement Standards

What the Measurement Mavens are saying about the new measurement standards… Linda Rutherford Vice President Communication & Outreach, Southwest Airlines: Emerging standards for social...

By Katie Paine December 16 Measurement Mavens, Standards, TMA, TMA Vol 1 No 1

Map of Italy with Italian flag superimposed

The Global Ruler: What’s Happening Around the World of Measurement

I have done a lot of traveling recently. Those adventures, combined with a careful eye on the press, provided the research for the following...

By Katie Paine December 16 Industry Insight, International, Podcasts, TMA, TMA Vol 1 No 1

12 Signs Your Measurement Program Is Not in Compliance With the Barcelona Principles (And How To Fix Them)

It’s A Sign That Your Measurement Program Is Not In Compliance if… Here’s How To Fix It… #1. Your reports don’t include a...

By Katie Paine December 16 Standards, TMA, TMA Vol 1 No 1

Welcome to The Measurement Advisor, Volume 1, Number 1

From the Desk Of Katie Delahaye Paine — Welcome to the first issue of The Measurement Advisor, Paine Publishing’s newsletter for people who want...

By Katie Paine December 15 The Paine of Measurement, TMA, TMA Vol 1 No 1

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!