The Measurement Advisor

In This Issue

Han Solo with Google Glass

Using Google Glass to Measure Internal Communications: Measurement in the Age of Context, Part 2

OK, I'm not actually going to talk about Han Solo in this article, but he sure looks great in Glass, doesn't he? Instead, here’s...
New Year's Resolutions

New Year’s Resolutions for PR People Who Want a Promotion (or at Least to Keep Their Jobs) in 2014

A year ago, I put together a list of resolutions that It's shaping up to be a tough year for PR, (see "A Hard...
Age of Context book cover

Grokking Google Glass: Measurement in the Age of Context

Once again I have been inspired by Shel Israel to rethink my entire approach to measurement. This time it is his book, written with...

Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance

Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring...
Doug Chapin

What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin

Conversations from the Corner Office Conversations from the Corner Office is a regular feature that provides a perspective on measurement from members of the...
Walter White of Breaking Bad seated

Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV)...
Linda Rutherford

What Measurement Mavens Think About the New Measurement Standards

What the Measurement Mavens are saying about the new measurement standards… Linda Rutherford Vice President Communication & Outreach, Southwest Airlines: Emerging standards for social...
Map of Italy with Italian flag superimposed

The Global Ruler: What’s Happening Around the World of Measurement

I have done a lot of traveling recently. Those adventures, combined with a careful eye on the press, provided the research for the following...

12 Signs Your Measurement Program Is Not in Compliance With the Barcelona Principles (And How To Fix Them)

  It’s A Sign That Your Measurement Program Is Not In Compliance if… Here’s How To Fix It… #1. Your reports don’t include a...
Katie Paine wearing Glass

Welcome to The Measurement Advisor, Volume 1, Number 1

From the Desk Of Katie Delahaye Paine — Welcome to the first issue of The Measurement Advisor, Paine Publishing’s newsletter for people who want...
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