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6 Valentine’s Day Lessons on Fake News, Lying, and Trump’s Tweets

The Paine of Measurement It being Valentine’s Day and all, we usually dedicate our February coverage to the subject of love, and specifically relationships....

By Katie Paine February 10 Relationships and Trust, The Paine of Measurement

How Does the PR Industry Measure Up to the Barcelona Principles?

Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a...

By Katie Paine May 19 Industry Insight, Premium Content, Standards

Comply or Die: Standards Adoption Is Inevitable

The Barcelona Principles were adopted by the leaders of the PR industry five years ago (Happy Birthday!). Since then measurement standards and other tools have...

By Katie Paine May 19 Industry Insight, Standards

cartoon kids whisper

The Secret Backstory of The Barcelona Principles

By Katie Delahaye Paine—Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients,...

By Katie Paine May 19 Editorial, Industry Insight, Standards

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!

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