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How To Budget For and Choose a Media Measurement Company
With RFPs flying around us every day, and confused clients throwing up their hands and saying “Help...I can’t figure this all out!" we thought it'd be...
You Picked ‘Em: The Top 10 Most Popular Articles from The Measurement Advisor
Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year: #10. The Measurement Industry’s Evil Empire? #9. Internal Communications...
25 Tips on How to Be an Angel of a Client
If every client wants to be liked and receive the best service, then why is it so hard to be a great measurement client? Many might...
How Does the PR Industry Measure Up to the Barcelona Principles?
Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a...
How to Survive the First 3 Months of Your Barcelona-Compliant Measurement Program: The Top 5 Unrealistic Expectations
by Katie Delahaye Paine—In my first 25 years of measuring communications, I’ve learned a thing or two ’bout birthin’ measurement programs (to fracture...
6 Companies Crawl to Barcelona Compliance: Part 2, Getting Good Data
In our last post on the trials and tribulations of creating a Barcelona Principles-compliant measurement program, we covered the challenge of simply getting agreement...
Case History: From Barcelona Principles to Standardized Measurement
How to Cure the Sick Dashboard of a Big Healthcare Company: Step-by-Step Intensive Care and RehabilitationThis case study takes you right through the complex and difficult process...
Dirty Data Dooms Measurement: Here Are 5 Tidy-Up Techniques
This is one of three related articles on how to avoid and deal with bad data: Dirty Data Dooms Measurement: Here Are 5 Tidy-Up...
The Queen’s Decree: You Will Use Measurement Standards To Save Time & Money
From the Desk of Katie Paine Item 1: I am three weeks late with a measurement analysis for a certain client because it took seven...
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