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Tired of Inconsistent Reporting From Agencies & Vendors? Use This Standard Template to Get Results You Can Really Use

This article is designed to help readers at Measurement Sherpa Level 1. Have you ever sat at your desk looking at multiple reports generated...

By Katie Paine November 2 How To Measure, Premium Content, Standards

Eighth GAP Report Reveals Real Progress on Standards and Use of Research

GAP VIII provides new insights on measurement best practices. By Special Correspondent Brian Ward—There’s a delightful feeling you get when you realize, “Yes, there...

By July 16 Industry Insight, Standards

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5 Real Life Horror Stories of Bad Data

This is one of three related articles on how to avoid and deal with bad data: Dirty Data Dooms Measurement: Here Are 5 Tidy-Up...

By Katie Paine June 2 Case Studies, How To Measure

Rutgers Master’s Launch Optimized by SEO-PR Boosts Enrollment by $380K

For more than 100 years traditional public relations sent news releases to “the press” and engaged in media relations to generate publicity. But, a...

By Greg Jarboe September 30 Higher Education, How To Measure

The MeasHERment Interview: Angela Jeffrey

When the measurement industry began it was primarily run by women, and now it’s run by men. Why? This is the question that prompted...

By Bill Paarlberg February 19 Interview, The Measherment Interview

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy

The road to organizational destruction is paved with bad PR strategies. If you’ve read the rest of our Strategy Issue (here, here, and here),...

By Katie Paine August 4 Case Studies, How To Measure, Strategy

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!

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