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Susan Darch Is the Measurement Maven of the Month

Six years ago I got a call from Susan Darch of Travel Alberta. She described a problem that will sound familiar to many of...

By Katie Paine March 28 Measurement Mavens

How to Teach People to Love Doing Communications Measurement – 3 Lessons from Mayan Supermoms

If you’ve ever wondered how to get your kids to pay attention, eat their vegetables. or do chores, download NPR’s series called “How to...

By Katie Paine June 27 How To Measure, Strategy

How to Write a Communications Measurement Report that Will Tame the Data Puking Dragon

The key to great communications measurement reports and happy bosses is to use your data to tell a story. But teasing that story out...

By Katie Paine March 26 Data, Presentation

The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far...

By Katie Paine March 22 Data, Premium Content

Data Points You Absolutely, Positively Need in Your Communications Dashboard

“Just tell me what to put in my measurement dashboard!” This is the cry for help I hear most often when I talk to...

By Katie Paine May 6 Dashboards, How To Measure, Premium Content

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!