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New Communications Measurement Tools Reviewed
What’s new in communications measurement tools? It seems every vendor in measurement has tweaked or redesigned their tools this year. And of course, all...
Your All-Purpose Guide to Finding the Right Communications Measurement Tools
The Paine of Measurement Finding the right communications measurement tools is a difficult and often uncomfortable undertaking. In fact, it is almost as painful...
A Checklist for Creating an Integrated Communications Measurement System
This checklist will help you get organized and track your progress as you develop your integrated communications measurement system. It is designed to be...
How to Budget for Social Media Measurement: 3 Decisions and 3 Rules
It used to be that the biggest barrier to good social media measurement was cost. The standard rule of thumb was that you should...
Checklist 2.0 for Measuring Social Media
This is an update of our previous Social Media Measurement Checklist. Among other improvements, this version includes expanded Survey and Analysis sections. This checklist...
Recipe for a Communications Dashboard: How To Stir the Pot, Cook Up Some Numbers, and Serve Up Success
Here’s a recipe for a tasty communications dashboard (tested and approved by yours truly): Ingredients 5-10 department heads 1 white board 3 flip charts...
6 Steps to Develop a Communications Dashboard You Can Use and Your Leadership Will Love
Here’s the communications dashboard development process broken down into six steps: (Please note: If you want some background knowledge, I recommend checking out these...
The Complete Guide to Dashboards
Welcome to the late May edition of The Measurement Advisor. As we mentioned earlier this month, because of their ability to aggregate different...
Social Media Measurement Checklist
Earlier this month we shared our tips for how to design a social media measurement system. So, if you're ready to take what you...
The Nonprofit Communications Measurement Checklist: Get Your Program Organized
Paine Publishing’s Nonprofit Measurement Checklist lays out every step necessary for a successful nonprofit communications measurement program. Use it to plan ahead and then...
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