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Want to Improve Your Writing? Stop Doing these 17 Things!

Negative writing tips, I find, can be just as helpful as a positive ones. And, often, they’re far more memorable. Here, then are 17...

By Daphne Gray-Grant February 21 Write Better

5 Ways to Improve Your Writing by Reading It Aloud

This past December, as I do every December, I listened to A Child’s Christmas in Wales by Dylan Thomas. The voice of the Welsh poet—both...

By Daphne Gray-Grant January 16 Write Better

Easy Tips for Writing a Solid Measurement Report

The rest of this newsletter provides tips and techniques to simplify the process of measurement. Now we're going to talk about what you do...

By Katie Paine June 15 How To Measure, Premium Content

Katie Paine’s Measurement Predictions for 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At...

By Katie Paine February 2 Industry Insight, The Future of Measurement

Your Measurement Reading List for November

As Dr. Seuss taught us: “The more that you read, the more things you will know. The more that you learn, the more places...

By Bill Paarlberg November 8 Industry Insight

5 Tips to Write Better When You Are Sick

I’ll never forget the time I had a bad case of food poisoning and a huge pile of work. I’m guessing it was the fault...

By Daphne Gray-Grant April 7 Write Better

The Best of IPRRC 2022: Lessons for Startups, QAnon, Tweeting the Pandemic, and Proving the Value of PR

By Katie Paine April 4 AI Artificial Intelligence, Covid-19 Pandemic, Crisis, IPRRC 2022

It’s Tool Time at The Measurement Advisor

The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my...

By Katie Paine March 17 The Paine of Measurement, Tools

Bogus Super Bowl Media Values Are the Measurement Menace of the Month

If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about...

By Katie Paine March 10 Measurement Menaces

We Learned a Lot from 2021, Didn’t We?

The Paine of Measurement, January 2022 Happy New Year, I guess… Between COVID, and local, national and global disasters, “happy” seems a bit of...

By Katie Paine January 27 Covid-19 Pandemic, Dashboards, Industry Insight, The Paine of Measurement

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!