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The Essential Toolkit for Internal Communications Measurement
Tools for internal communications measurement used to be pretty limited. You'd either send out an occasional survey to your employees to gauge their response...
How to Put a Value on Your CSR Program, in 6 Simple Steps
Interested in how to measure CSR? See this page for a guide to our coverage. People always want to know how to measure “the...
How to Write a Communications Measurement Report that Will Tame the Data Puking Dragon
The key to great communications measurement reports and happy bosses is to use your data to tell a story. But teasing that story out...
The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon
One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far...
The Future of Communications Belongs to the Data-Driven: Here’s How to Own It
Here you’ll find a description of the conditions that will define the future of communications, and several tips on how to excel. This article...
A How-to Checklist for Measuring Your Influencer Programs
Measuring influencer marketing is not difficult if you have a plan. This checklist will help you get organized for measuring your influencer marketing program....
7 Steps to Measuring Earned Influence
Until recently, measuring influence meant measuring potential impressions. It was called different things in different fields, but essentially the “value” of an influencer was...
Checklist for Picking the Perfect Communications Measurement Vendor
This checklist will help you get organized for the generally agonizing process of selecting a communications measurement vendor that best suits your needs. It’s...
The 7 Cardinal Rules for Accurately Measuring the Value of PR and Social Media
By Katie Paine, CEO, Paine Publishing Despite what we’ve said elsewhere about the difficulty of determining ROI for PR and social media, gauging the...
Addicted to AVE? Here Are 5 Time-Tested Alternatives
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they...
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