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White House Economic Advisor Kevin Hassett (and Anyone Else Who Uses Data to Kill Us) Are the Measurement Menaces of the Month
Visit this page for a list of our articles on COVID-19 communications measurement. This past month brought a deadly example of one of our...
The Measurement Menaces of the Month Are Everybody Who Shares Bad Data
Visit this page for a list of our articles on COVID-19 communications measurement. If there is a common thread in nearly every Covid-19 interview...
President Donald Trump Is the Measurement Menace of the Month
Whether it’s the size of his inauguration audience or the number of COVID-19 test kits he’s promising in his press conferences, numbers always seem...
The Measurement Menaces of the Month Are Fashion Week, the Oscars, and Everyone Who Reports Media Impact Value. Plus Netflix and “Views”
When will folks learn that their endless reporting of “media impact value” is complete horse-pucky. It’s just a made up number, faker than the...
The Measurement Menace of the Year: The Influencer Marketing Industry and the Social Platforms that Enable It
Top prize for Measurement Menace this year goes to the unholy alliance of influencer marketing and the social platforms that stoke its empty boasts....
The Measurement Menace of the Month: Popeyes and the Stupidest Crisis Measurement in History
Much has been made of the “crisis” sparked by the introduction and rapid sell out of Popeyes’ new chicken sandwich. But the most unsavory...
College Rankings Are the Measurement Menace of the Month
Each year numerous organizations publish quality rankings for institutions of higher education. Competition is fierce for the top spots, as they mean bragging rights,...
The Idaho Potato Commission is the Measurement Menace of the Month
Okay, I’ll admit that one reason behind naming the Idaho Potato Commission (IPC) our Measurement Menace of the Month is that I just couldn’t...
Wilbur Ross and Thomas Hofeller Are the Measurement Menaces of the Month
GOP Strategist Thomas Hofeller was a long-time advocate for adding a citizenship question to the U.S. Census, as a tool to help the Republicans...
Menaces of the Month: People Who Think Earned Media Value Is Real Money
Earned Media Value (EMV) is all the rage these days. Like the discredited Advertising Value Equivalency (AVE), it is essentially a made up number....
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