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The Ongoing Adventures of Sherpa Sheila: Will She Get an Invite to the Table?
This is one of The Measurement Advisor’s ongoing series on the measurement adventures of Sherpa Sheila, a somewhat fictional PR and social media data analyst. The...
Katie Paine’s 2015 PR Measurement Industry Predictions
From the Desk of Katie Paine Happy New Year! Our PR and social media measurement industry is going through some exciting times, and you’ve probably...
Lisa Binzel: Measurement Evangelist
This article is part of The Measurement Advisor’s Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
Learning On the Job: Notes From a Sherpa-in-Training
This article is part of The Measurement Advisor’s Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
6 Steps to Managing a Measurement RFP Process
This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
Commonly Confused PR & Social Media Measurement Terms
This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
How To Measure Trust in a Skeptical World
This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. (You’ll find Katie Paine’s Trust Measurement...
Annual Communications Reports Are a Waste of Time
The Paine of Measurement— For years I’ve noticed that I get a significant increase in requests for metrics during the final two months of the...
What Your Org Chart Should Look Like In 2016
In this great piece in ClickZ, Stephanie Miller makes the excellent point that the key to figuring out the value (she calls it ROI,...
The 10 Things Every Report Needs If You Want It To Get Into The C-Suite
This article is especially appropriate for measurement people working at Sherpa Level 1. I’ve spent a good deal of my professional life trying to get...
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