Search Results
The Measurement Menaces of the Month Are Everybody Who Shares Bad Data
Visit this page for a list of our articles on COVID-19 communications measurement. If there is a common thread in nearly every Covid-19 interview...
President Donald Trump Is the Measurement Menace of the Month
Whether it’s the size of his inauguration audience or the number of COVID-19 test kits he’s promising in his press conferences, numbers always seem...
The Measurement Menaces of the Month Are Fashion Week, the Oscars, and Everyone Who Reports Media Impact Value. Plus Netflix and “Views”
When will folks learn that their endless reporting of “media impact value” is complete horse-pucky. It’s just a made up number, faker than the...
The Measurement Menace of the Year: The Influencer Marketing Industry and the Social Platforms that Enable It
Top prize for Measurement Menace this year goes to the unholy alliance of influencer marketing and the social platforms that stoke its empty boasts....
The Measurement Menace of the Month: Popeyes and the Stupidest Crisis Measurement in History
Much has been made of the “crisis” sparked by the introduction and rapid sell out of Popeyes’ new chicken sandwich. But the most unsavory...
College Rankings Are the Measurement Menace of the Month
Each year numerous organizations publish quality rankings for institutions of higher education. Competition is fierce for the top spots, as they mean bragging rights,...
The Idaho Potato Commission is the Measurement Menace of the Month
Okay, I’ll admit that one reason behind naming the Idaho Potato Commission (IPC) our Measurement Menace of the Month is that I just couldn’t...
Wilbur Ross and Thomas Hofeller Are the Measurement Menaces of the Month
GOP Strategist Thomas Hofeller was a long-time advocate for adding a citizenship question to the U.S. Census, as a tool to help the Republicans...
Murray State University Communications is the Measurement Menace of the Month
OK, I’m not a big basketball fan. Still, I’m very glad that Murray State University is on a winning streak. But, really, for Murray...
Influencer Marketers and Their Meaningless Metrics Are the Measurement Menaces of the Month
Just as we in PR are starting to make progress by moving away from hyper-inflated metrics, similar meaningless numbers are proliferating elsewhere in the...
© Copyright 2016 - 2022 Paine Publishing. All Rights Reserved.