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Addicted to AVE? Here Are 5 Time-Tested Alternatives

AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they...

By Katie Paine June 1 Advertising Value Equivalency, How To Measure, Standards

The Nonprofit Communications Measurement Checklist: Get Your Program Organized

Paine Publishing’s Nonprofit Measurement Checklist lays out every step necessary for a successful nonprofit communications measurement program. Use it to plan ahead and then...

By Katie Paine October 13 How To Measure, Nonprofits, Strategy

What g-AVE You That Silly Idea? The Need to Quantify and Monetize Your Organization’s PR Function?

By Michelle Hinson—As newly elected chair for the Institute for Public Relations Measurement Commission, I am honored and thrilled to lead this thoughtful group of public...

By Michelle Hinson March 22 Advertising Value Equivalency, Editorial, Industry Insight

Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine

This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the...

By Katie Paine November 12 Crisis, The Summit on the Future of Communications Measurement

Better Insight from Your Data in 5 Simple Steps

“How do I get more marketing insight from my data?” It's one of the most common questions I’m asked, and it’s the key to...

By Katie Paine April 12 Data, Gain insight from data

The World Is More Complicated than “Good” or “Bad” — and So Is Your Writing

Our society is pretty funny (funny-strange, not funny-ha-ha) when it comes to the word “good.” This one-syllable, four-letter word is both vague and imprecise, and...

By Daphne Gray-Grant August 21 Write Better

Crisis Measurement for the Crisis You Avoided

We’ve all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the...

By Katie Paine November 18 Crisis, How To Measure

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine July 29 Dashboards, Summer Reading

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine June 12 Dashboards

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!