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Katie Paine’s Measurement Industry and Technology Forecast for 2019

There’s no doubt that a lot of new technology will be available in 2019, some of which might actually help you evaluate your results...

By Katie Paine January 22 Industry Insight, Premium Content, The Future of Measurement

Katie Paine’s Measurement Predictions for 2019

In checking back over my predictions of a year ago, I give myself a grade of about B+. Washington may not have shown us...

By Katie Paine January 21 Industry Insight, Premium Content, The Future of Measurement

Six Steps to the Perfect Internal Communications Measurement Program

Ever since Sears tied customer retention to employee morale back in 1998, organizations have known that the more loyal and engaged your employees are,...

By Katie Paine August 15 6 Steps of Measurement, How To Measure, Internal Communications, Premium Content

A Checklist for Creating an Integrated Communications Measurement Dashboard

Here’s an updated-for-2018 version of our popular checklist for developing an integrated communications measurement dashboard. Click here to read all our posts on integrated...

By Katie Paine June 28 Dashboards, Integrated Measurement

The 6 Most Common Data Problems—and Practical Tips to Fix Them

I’ve been collecting, cleaning, and analyzing data for over 30 years. During that time I’ve seen certain data problems and snafus occur over and...

By Katie Paine March 17 Data, Premium Content

What Cision’s Purchase of PRIME Means for Measurement Pros Large and Small

Cision’s acquisition of PRIME Research and CEDROM-SNi says far more than their press release implies. PRIME has long dominated the high end of the...

By Katie Paine February 20 Industry Insight

Register Now for Measurement Base Camp, Friday July 21st, 2017

Paine Publishing’s Measurement Base Camp Friday, July 21st, 2017 Shankhassick Farm, Durham, New Hampshire Measurement Base Camp is a one-day intensive session providing training...

By Katie Paine June 19 Conferences, How To Measure, Tips for Beginners

A How-to Checklist for Measuring Your Influencer Programs

Measuring influencer marketing is not difficult if you have a plan. This checklist will help you get organized for measuring your influencer marketing program....

By Katie Paine March 10 Dashboards, Integrated Measurement, Tools

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!