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What Measurement Mavens Think About the New Measurement Standards
What the Measurement Mavens are saying about the new measurement standards… Linda Rutherford Vice President Communication & Outreach, Southwest Airlines: Emerging standards for social...
Jennifer Smoter is the Measurement Maven of the Year 2022
We have named many Measurement Mavens that have implemented incredible measurement programs at their organizations. And there have been other Mavens that have...
A Measurement Summit for All Reasons
The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations...
Nicole Moreo is Measurement Maven of the Month
Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades....
The Future is Rosy for Measurement, but Very Cloudy for Marketing
The Paine of Measurement, November 2021 If nothing else, the recent Summit on the Future of Communications Measurement was diverse. Not only did we...
6 Sexy Snapshots from the 2021 Summit on the Future of Measurement
People attend the annual Summit on the Future of Communications Measurement for a wide variety of reasons. Most come to hear what the top...
Speakers Announced for the 2021 Summit on the Future of Communications Measurement
Coming October 6th and 7th, the 2021 Summit on the Future of Communications Measurement will pick up on our current soapbox theme that it...
Best and Worst Communications Measurement Moments of 2020
Charles Dickens wrote this in 1859, but he could have said it about the past year: “It was the best of times, it was...
The Future of Measurement is…?
The Paine of Measurement, November 2020 It’s been a very busy month here at Paine Publishing. In October we hosted the Summit on the...
27 Articles on COVID-19 Communications Measurement
For most of us, there has been no bigger crisis than the COVID-19 pandemic. Wearing a mask, working from home, and kids perpetually underfoot...
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