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5 Steps to Develop Your Customized Media Impact Index
“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...
How to Find Insights in Your Measurement Data in 4 Easy Practical Steps
After years of complaining that we didn’t have sufficient data to measure our communications activities, we now find ourselves drowning in the stuff. Today...
5 Steps to Develop Your Customized Media Impact Index
“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...
A 6-Step Program to Measure and Evaluate Your Corporate Empathy
Most people think empathy is just something you reserve for your life and your family and your friends, but the reality is that it’s...
The Importance of Definitions: 5 Steps to Building Your Measurement Project Dictionary
A good friend recently asked to borrow my kitchen for a party and promised, “Don’t worry we’ll clean up everything by morning.” I quickly...
Six Steps to the Perfect Internal Communications Measurement Program
Ever since Sears tied customer retention to employee morale back in 1998, organizations have known that the more loyal and engaged your employees are,...
From Cost Center to Value Creation: 3 Steps to Transform Internal Communication
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news...
How To Show PR’s Contribution to the Bottom Line: 5 Steps to Demonstrate Your Value
This how-to guide from a couple years ago has been one of our most popular. Follow the five steps below and get started today...
5 Steps to Measure and Improve Communications with Your Employees
Measuring the effectiveness of your communications with employees sounds like a wise idea, right? Right! Here are 5 steps to do it successfully: Step...
How to Measure Paid Influencer Marketing in 4 Steps
Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube,...
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