The Measurement Advisor

In This Issue

Why PR and Comms People Need to Get On Board with GA4 and Measurement Now!

This summer’s Measurement Base Camp covers the powerful new GA4-and-measurement features. Register now! Mention “GA4 and measurement” to a random selection of comms pros...

Releasd and its Customers Are the Measurement Menaces of the Month

It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell...

Nicole Moreo is Measurement Maven of the Month

Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades....

How to Attribute Economic Results to Press Releases

For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At...

Your Communications Measurement Reading List for May 2022

”In nature's infinite book of secrecy, a little I can read.“ William Shakespeare has helped a lot of us peer into nature’s secret book....

Insight Awaits!

The Paine of Measurement March 2022 Welcome to the Insight Issue, our attempt to respond to the continuous collective howl from communications professionals, lamenting...

Turn Your Data Sideways, and 5 More of Katie’s Secret Tips on Finding Insight

Over the past quarter I’ve been asked to review probably two dozen reports, ranging from media analysis reports to brand tracking studies to internal...

Better Insight from Your Data in 5 Simple Steps

“How do I get more marketing insight from my data?” It's one of the most common questions I’m asked, and it’s the key to...

7 Ways to Build Your Organization’s Communications Measurement Culture

You want more insight from your data? Many heads are better than one, so put more minds to work by creating a culture of...

Your Measurement Reading List for April 2022

Happy springtime everyone! “Spring is the time of plans and projects,” wrote Leo Tolstoy in Anna Karenina. Here’s some grist for your plans and...
The Measurement Advisor