In This Issue
It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution
One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the...
Gaetan Akinrolabu is Measurement Maven of the Month
As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu,...
Brand24 and Agility PR Solutions are the Measurement Menaces of the Month
This year here at Paine Publishing we featured both Brand24 and Agility PR Solutions in our annual Best Vendor List. They have now been...
Coming Soon: The 2022 Summit on the Future of Communications Measurement
This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together...
Attribution and Communications: Here’s What You Need to Know
The Paine of Measurement, May 2022 Next to COVID and Ukraine, the most frequent word I’ve been hearing of late is “attribution.” As in,...
5 Ways to Show Attribution (aka Contribution to the Bottom Line)
The term "attribution" is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a...
The No-Bullsh*t Guide to Attribution and PR Measurement
The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our...
Why PR and Comms People Need to Get On Board with GA4 and Measurement Now!
This summer’s Measurement Base Camp covers the powerful new GA4-and-measurement features. Register now! Mention “GA4 and measurement” to a random selection of comms pros...
Releasd and its Customers Are the Measurement Menaces of the Month
It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell...
Nicole Moreo is Measurement Maven of the Month
Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades....
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