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Better Insight from Your Data in 5 Simple Steps

“How do I get more marketing insight from my data?” It's one of the most common questions I’m asked, and it’s the key to...

By Katie Paine April 12 Data, Gain insight from data

Your Higher Ed Measurement Makeover: Here’s How to Raise Your Grades

Is one of your New Year’s resolutions to upgrade your measurement? A third of our subscribers work for some kind of educational institution,...

By Katie Paine January 18 Higher Education, How To Measure, Tips for Beginners

Love It ???? vs. Leave It ☹️ : Measurement Metrics You Need to Dump Today, and How to Replace Them

In order to move successfully into this brave new world of meaningful measurement metrics, you’re going to have to dump a lot of the...

By Katie Paine May 14 Data

Measuring the Esoteric, or, How to Measure Success When You Aren’t Selling Widgets

Readers frequently ask me how to measure success as they define the goals and metrics for their departments. And as much as I love...

By Katie Paine February 28 How To Measure, Relationships and Trust

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine July 29 Dashboards, Summer Reading

9 Articles on How to Gain Insight from Your Communications Measurement Data

This is The Measurement Advisor’s Insight Issue, so we’ve gathered together our best articles to help you turn your piles of data into more...

By Bill Paarlberg June 17 Data, How To Measure

Mind the Communications Gap: Your Comms Are Not Doing What You Think They Are

No matter how perfect you think your program is, I guarantee that you have a communications gap or two somewhere. One of the best...

By Katie Paine June 14 How To Measure

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine June 12 Dashboards

The MeasHERment Interview: Angela Jeffrey

When the measurement industry began it was primarily run by women, and now it’s run by men. Why? This is the question that prompted...

By Bill Paarlberg February 19 Interview, The Measherment Interview

Katie Paine’s Measurement Predictions for 2019

In checking back over my predictions of a year ago, I give myself a grade of about B+. Washington may not have shown us...

By Katie Paine January 21 Industry Insight, Premium Content, The Future of Measurement

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!