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The Out of Home Advertising Association of America is the Measurement Menace of the Month
The Out of Home Advertising Association is taking us back to less accurate metrics Recently, the Media Ratings Council and other standards-setting bodies adopted...
Political Pundits Who Make Premature Predictions Are the Measurement Menaces of the Month
Last month, when preliminary data from the U.S. Census was released, almost every headline announced that “red” states were gaining House seats and “blue”...
Dr. Phil Schubert Is Measurement Menace of the Month
This month’s Measurement Menace award goes to Dr. Phil Schubert, president of Abilene Christian University. Now I know we all need something to cheer...
The Wisconsin Milk Marketing Board Is Measurement Menace of the Month
The Wisconsin Milk Marketing Board, Inc., dba, Dairy Farmers of Wisconsin (DFW), is a non-profit funded by, yes, the dairy farmers of Wisconsin. DFW’s...
Jessica Malnick’s Databox Post is the Measurement Menace of the Month
Many of Jessica Malnick’s pieces for Databox actually make some sense. This one, “20 Instagram Metrics Every Marketer Should Track in 2021,” really caught...
Government Officials that Mishandled COVID Data Are the Measurement Menaces of the Year
Our Measurement Menace of the Year Award for 2020 goes to those government officials that distorted, disguised, or buried COVID data in order to...
Political Polls Are the Measurement Menace of the Month
It is four years after the 2016 presidential election polling debacle, and once more we were suckered by inaccurate political polls. Not that I...
Sean Conley, Physician to the President, is the Measurement Menace of the Month
The President of the United States was recently hospitalized for four days with COVID-19. During that time, most media briefings about POTUS’ health came...
Headline Writers at The Washington Post are the Measurement Menaces of the Month
As if face masks weren’t already a controversial enough topic… A recent study designed to provide a methodology for testing masks has suddenly morphed...
Data Companies that “Predict” Consumer Behavior Are the Measurement Menaces of the Month
Visit this page for a list of our articles on COVID-19 communications measurement. We recently received a press release from Zenreach: “So when will...
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