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Measurement Sherpa Skills: 4 Steps to Budget for a Measurement Project
This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
Introducing the Measurement Sherpa: Data Wrangling Superpowers Required
This article is part of The Measurement Advisor’s Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...
Katie Paine’s Advice for Measurement Sherpas: Dos & Don’ts for Reporting Web & Social Media Analytics
This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries,...
The Adventures of Sherpa Sheila: Overcoming Objections to Measurement
This is one of The Measurement Advisor’s ongoing series on the measurement adventures of Sherpa Sheila, a somewhat fictional PR and social media data analyst. Sherpa...
How to Navigate the Measurement Tools Maze
A number of years ago, I attempted to design the ultimate tool selection chart. The first attempt wasn’t pretty; that’s it up above. But...
Measurement Gifts: Our 2019 Holiday Guide
Need some measurement gift ideas for the data-inclined on your list? Here is our carefully curated holiday assortment of measurement gifts: ••• For the...
What a Year for Measurement! 2018’s Trends, Turmoil, and Transitions
The Paine of Measurement—To paraphrase Jon Lovett of Pod Save America fame, “What a year.” And we’re not even talking politics! (Well, yet, anyway,...
6 Steps to Managing a Measurement RFP Process
One of the projects that a Measurement Sherpa needs to be able to handle is managing a Request for Proposals (RFP) process for a media...
Losing an Arm vs. Losing a Pinkie: 4 Tips to Make Sure Measurement Stays in Your Budget
For three decades I’ve been hearing communications professionals whine about how they want to measure results, but they just don’t have the budget for...
10 New Year’s Data Resolutions For Measurement Mavens
It’s the beginning of January and many people have pledged to improve by exercising every day, eating bushels of kale, and losing tons of...
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