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February is the Month of Love, Corporate Social Responsibility, and Corporate Social Advocacy
The Paine of Measurement, February 2020 February—the month of love and all things of the heart. We started The Measurement Advisor more than 7...
The Right Way to Do Corporate Social Advocacy—and Measure Its Impact
“Corporate social advocacy (CSA)... moves beyond CSR [corporate social responsibility] in that it represents corporate engagement in controversial social or political issues that often...
The Measurement Advisor Summertime Reading Special 2019
Read this and get smarter. It’s the middle of summer, and you’re lounging on a beach somewhere. Or by the pool. Okay, okay…...
9 Articles on How to Gain Insight from Your Communications Measurement Data
This is The Measurement Advisor’s Insight Issue, so we’ve gathered together our best articles to help you turn your piles of data into more...
What Article Attributes Matter Most? A Data Mining Adventure
For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the...
The Essential Toolkit for Internal Communications Measurement
Tools for internal communications measurement used to be pretty limited. You'd either send out an occasional survey to your employees to gauge their response...
5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard
Click here to read all our posts on integrated communications measurement. Putting together your own integrated communications dashboard? I’ve helped many, many organizations do...
How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will
(Subscription Required) Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course...
How to Measure Snapchat and Other Ephemeral Social Media
(Subscription Required) This issue of The Measurement Advisor began when someone asked me an unanswerable question: “How do you measure Snapchat?” Given that the...
Your Impressions Suck: Here Are 5 Simple Metrics that Actually Mean Something
Many of today’s communication metrics are worthless, as you’ll read more and more often in various media and marketing journals. My favorite instance of...
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