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Your 10 Biggest Mistakes When Hiring a Media Monitoring Vendor
This is one of three related articles on how to avoid and deal with bad data: Dirty Data Dooms Measurement: Here Are 5 Tidy-Up...
Insight Awaits!
The Paine of Measurement March 2022 Welcome to the Insight Issue, our attempt to respond to the continuous collective howl from communications professionals, lamenting...
It’s Tool Time at The Measurement Advisor
The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my...
The No Bullsh*t PR Measurement Glossary
Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve...
How to Navigate the Measurement Tools Maze
A number of years ago, I attempted to design the ultimate tool selection chart. The first attempt wasn’t pretty; that’s it up above. But...
Your 2021 Crisis Is On Its Way: Where Will It Come From?
A year ago today, I spent the entire day on the phone with my travel agent, booking tickets to half a dozen speaking engagements,...
Looking Forward: Potential Crises Demand New Measurement Tools and Flexibility
The Paine of Measurement Dear Readers, Welcome to a new year of measurement! The idea behind our January “Looking Forward” issue has always been...
Measuring Virtual Events, Part 1: Step-by-Step Instructions
This is Part 1 of Measuring Virtual Events. Part 2 is A Guide to Objectives, Metrics, and Tools. Visit this page for a list...
The Measurement Advisor Summertime Reading Special 2019
Read this and get smarter. It’s the middle of summer, and you’re lounging on a beach somewhere. Or by the pool. Okay, okay…...
How You Will Measure Your Success in 2019
The Paine of Measurement ’Tis that time of year when us measurement pundits put our necks and reputations on the line. We gleefully predict...
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