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Measurement Mavens of the Year 2016
The competition for Measurement Mavens of the Year 2016 has been fierce, with several very worthy contenders. The Second Runners-Up award goes to the...
Meet Some of the Best Social Media Measurement Mavens of All Time
My various companies and I started measuring social media back in the days of Usenet groups. Since then, we’ve had the privilege of working...
Measurement Mavens of the Month: Those Who “Just Do It”
Most of my days are spent solving highly complex measurement problems. Projects that require reams of data, a very long time to set up,...
The Measurement Mavens of the Month: Cindy Villafranca and the Team at Southwest Airlines
It’s no secret to regular readers of The Measurement Advisor that Southwest Airlines has always been on the forefront of measurement. Linda Rutherford, now...
10 New Year’s Data Resolutions For Measurement Mavens
It’s the beginning of January and many people have pledged to improve by exercising every day, eating bushels of kale, and losing tons of...
The Measurement Mavens of the Month: The New Members of the IPR Measurement Commission
The Institute for Public Relations’ Measurement Commission has been the leading champion of standards and good measurement practices for nearly 20 years. I was a...
Elizabeth Fry & Martin Gourgue Are June’s Measurement Mavens
Congratulations to June’s Measurement Mavens, Elizabeth Fry and Martin Gourgue of NATO’s Supreme Headquarters Allied Powers Europe (SHAPE). They’ve accomplished amazing work in putting together a Barcelona-compliant measurement program...
Ann P. Knabe, Jason T. Hasbrouck, and Karin Drinkhall are the Measurement Mavens of the Month
Lt. Col. Ann P. Knabe, Ph.D., APR+M is an Air Force Reserve public affairs officer assigned to the Pentagon. As a civilian, she is a...
Measurement Mavens of the Month: Those of You Who Use, or Have Pledged to Use, Measurement Standards
By Katie Delahaye Paine—26% of respondents in the USC Annenberg GAP VIII study said that they now use measurement standards that have been recommended by professional...
Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance
Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring...
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