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Here’s How To Design a Social Media Measurement System in 6 Easy Steps
The most annoying statement I’ve heard lately (that didn’t come from a presidential candidate) is: “We haven’t figured out how to measure social media.”...
Katie Paine’s 6 Basic Steps of Social Media Measurement — Remixed for Organizations
Social media measurement is a formal discipline, governed by rules and processes established by academics and researchers. Certainly you do not need a Ph.D....
5 Steps to Develop a Customized Media Impact Index
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in...
Better Insight from Your Data in 5 Simple Steps
“How do I get more marketing insight from my data?” It's one of the most common questions I’m asked, and it’s the key to...
6 Sexy Snapshots from the 2021 Summit on the Future of Measurement
People attend the annual Summit on the Future of Communications Measurement for a wide variety of reasons. Most come to hear what the top...
4 Steps to Measure Communications from the Audience Perspective
One major conclusion of the measurati who attended the recent Summit on the Future of Communications Measurement was that the classic communications funnel: has...
8 Easy Steps to Insure Accurate Data
One small step you can take immediately to reimagine your communications measurement system is to take a hard look at your data and make...
5 Steps to Measure the Success of Your Diversity and Inclusion Communications
This article takes you through a 5-step procedure to measure the effectiveness of your diversity and inclusion communications. For additional reading on this topic,...
5 Steps to Beat Your Writing Procrastination
The Publication Coach A friend of mine once emailed me despairing over her very bright teenager’s inability to finish an essay. The essay was...
Academic Communications Measurement Excellence: 7 Steps to Get an A
Measuring the effectiveness of academic communications? The following seven steps will guide you through the process. Step 1: Define your objectives The most important...
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