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How to Put a Value on Your CSR Program, in 6 Simple Steps
Interested in how to measure CSR? See this page for a guide to our coverage. People always want to know how to measure “the...
Industry Benchmarks: How Do Your Numbers Compare?
One of the more frequent requests we get here at Paine Publishing headquarters is: “Are there any industry benchmarks we can check so we...
Your Guide to Our March Issue on Influence: What Makes People Act and How Do You Measure It?
The Paine of Measurement Hello PR and Measurement Pros, What makes people act? Countless words have been written in hopes of answering that question,...
6 Valentine’s Day Lessons on Fake News, Lying, and Trump’s Tweets
The Paine of Measurement It being Valentine’s Day and all, we usually dedicate our February coverage to the subject of love, and specifically relationships....
How Do Your Numbers Compare to Industry Benchmarks?
One of the more frequent requests we get here at Paine Publishing headquarters is: “Are there any industry benchmarks we can check so we...
How Does the PR Industry Measure Up to the Barcelona Principles?
Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a...
Comply or Die: Standards Adoption Is Inevitable
The Barcelona Principles were adopted by the leaders of the PR industry five years ago (Happy Birthday!). Since then measurement standards and other tools have...
The Secret Backstory of The Barcelona Principles
By Katie Delahaye Paine—Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients,...
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