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Not All That Glitters Is Gold: 5 Companies That Got Lots of Impressions They Wish They Hadn’t

By Brian Ward, Special Correspondent—Impressions are good, right? They get your brand out there, raise awareness, show that people are interested in you. Not...

By August 15 How To Measure

The Power of Pecking Orders: How to Use Rankings to Improve Your Programs

By Katie Delahaye Paine—In my chicken flock there is, of course, a pecking order, literally. When the chicks were a week or so old,...

By Katie Paine July 9 How To Measure, Premium Content

IPRRC 2014 presentation

8 Lessons for Nonprofits from IPRRC 2014

This is one of three articles that cover the 2014 International Public Relations Research Conference (IPRRC): The Best Of Lessons for Nonprofits 9 Vital...

By Katie Paine April 28 Conferences, Nonprofits

IPRRC 2014 presentation

The Best Research from IPRRC 2014

This is one of three Measurement Advisor articles that cover the 2014 International Public Relations Research Conference (IPRRC): The Best Of Lessons for Nonprofits...

By Katie Paine April 28 Conferences

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!

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