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Never Believe What You Read About ROI
When communicators see the term ROI, it ’s like waving a red flag in front of a bull. Irresistible—but it only leads to trouble. I get a...
You Picked ‘Em: The Top 10 Most Popular Articles from The Measurement Advisor
Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year: #10. The Measurement Industry’s Evil Empire? #9. Internal Communications...
The State of Measurement Standards in Europe
From the Desk of Katie Paine I’ve just returned from a whirlwind tour of Europe, speaking at three measurement conferences in 10 days: Brussels, Bucharest,...
The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit
The Barcelona Principles were introduced to the public relations measurement industry at the AMEC Measurement Summit in Barcelona five years ago. As a way to...
How Does the PR Industry Measure Up to the Barcelona Principles?
Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a...
Comply or Die: Standards Adoption Is Inevitable
The Barcelona Principles were adopted by the leaders of the PR industry five years ago (Happy Birthday!). Since then measurement standards and other tools have...
The Secret Backstory of The Barcelona Principles
By Katie Delahaye Paine—Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients,...
Katie Paine’s Public Relations Measurement Xmas List: Dear Santa…
Dear Santa, Well, we’ve survived another year, here on Shankhassick Farm. I hope you’ll agree with my self-assessment that, while I’ve been a bit...
The Best Research from IPRRC 2014
This is one of three Measurement Advisor articles that cover the 2014 International Public Relations Research Conference (IPRRC): The Best Of Lessons for Nonprofits...
It’s 2014: Can We Please Grow Up?
From the Desk of Katie Paine 2014 is definitely both the best of times and the worst of times for measurement. The best of...
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