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A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program
This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement” and “Your...
4 Relationship Lessons Learned During Real Life Customer Adventures
I have been noticing of late how good communications, rewarding customer experiences, and the feeling (or lack thereof) of being heard has impacted my...
Finally: a Vaccine for Ad Value Equivalency?
Last week AMEC (the International Association for the Measurement and Evaluation of Communication), announced an initiative to finally put the proverbial wooden stake into...
Your Guide to Our March Issue on Influence: What Makes People Act and How Do You Measure It?
The Paine of Measurement Hello PR and Measurement Pros, What makes people act? Countless words have been written in hopes of answering that question,...
6 Valentine’s Day Lessons on Fake News, Lying, and Trump’s Tweets
The Paine of Measurement It being Valentine’s Day and all, we usually dedicate our February coverage to the subject of love, and specifically relationships....
If Only 1 in 3 Americans Trust the Media, Why Do PR Pros Obsess About Getting Into It?
According to the latest Gallup research, just thirty-two percent of Americans say they have “a great deal” or “a fair amount” of trust in...
How Does the PR Industry Measure Up to the Barcelona Principles?
Five years on from the Barcelona Principles, how does the PR industry measure up when it comes to compliance? By Katie Delahaye Paine—There’s a...
Comply or Die: Standards Adoption Is Inevitable
The Barcelona Principles were adopted by the leaders of the PR industry five years ago (Happy Birthday!). Since then measurement standards and other tools have...
The Secret Backstory of The Barcelona Principles
By Katie Delahaye Paine—Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients,...
The Best Research from IPRRC 2014
This is one of three Measurement Advisor articles that cover the 2014 International Public Relations Research Conference (IPRRC): The Best Of Lessons for Nonprofits...
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