November 2019 Communications Measurement Media Medley

Who has time to keep up with the busy world of communications measurement? Now you do! Or at least you can browse our list of this month’s most interesting reads, chosen mostly by what made Katie Paine or I go “Whoa!” and email them to our friends:

A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication
IPR Behavioral Insights Research Center
Cognitive psychology research shows us that images can strengthen communications in several different ways—they can capture attention, evoke emotions, and easily convey large amounts of information in a relatively short amount of time. Several recent studies highlight these processes and yield valuable insights for communicators.

The Long and Short of ROI: Why Measuring Quickly Poses Challenges for Digital Marketers
LinkedIn surveyed over 4,000 digital marketers and found that they are struggling to calculate their impact, share that impact with stakeholders, and market that impact across their organizations. This happens because digital marketers are under pressure to deliver results quickly.

Here are the four most common questions readers have after consuming a news article (and how to answer them)
As part of five focus groups with the Center for Media Engagement at the University of Texas at Austin, researchers went straight to non-journalism folks to get their questions on recent journalism.

Undercover reporter reveals life in a Polish troll farm
The Guardian
Katarzyna Pruszkiewicz spent six months running fake social media accounts at self-described ‘ePR firm’ in Wrocław.

Watch your language: “Data voids” on the web have opened a door to manipulators and other disinformation pushers
Examines the topic of data voids and the dangers they pose for manipulation by those seeking to spread disinformation.

How Google’s BERT SEO Update Will Impact Content and Search
How to cope with BERT, Google’s biggest algorithm update since RankBrain in 2015.

Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)
Covalent Bonds’ Talk Life Science Marketing Analysis podcast
A discussion of the importance of communications measurement for life science companies with Katie Paine.

11 Misleading Metrics That Paint The Wrong Picture About Your Brand
11 agency professionals share the most common metrics that create a misleading picture of a business and its marketing campaigns.

America’s most polarizing brands: News media companies
News media companies make up 12 of the 15 most polarizing brands in America today, according to a new Morning Consult poll provided to Axios. ∞

Image by Pexels from Pixabay.

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.