NFL’s Latest Inflategate: Counting Impressions Is a Bad Idea

I hate to break the news to y’all but the jig is up. Even journalists think impressions today are worthless metrics at best, and dumb and misleading at worst. Never mind what the COO, CFO, and CEO are thinking. Any reader of this publication should know by now why impressions, especially inflated measures of them, […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.