Never Believe What You Read About ROI

  When communicators see the term ROI, it’s like waving a red flag in front of a bull. Irresistible—but it only leads to trouble. I get a Google alert every time someone mentions “social media ROI” or “PR ROI.” In my role as Chief Herder-of-Cats to The Conclave on Social Media Measurement Standards, I feel a duty to […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.