What You Missed at the 2016 Summit on the Future of Communications Measurement

As you may recall, last year was my first time attending the Measurement Summit (you can read my thoughts about it here). This year was not only my second Measurement Summit (now called The Summit on the Future of Communications Measurement), but because Paine Publishing hosted the event, I was knee-deep in the bulk of the planning. Here I am standing proudly among the tables on Wednesday (right before people started showing up for the welcoming reception):


Less than 24 hours later, this is what the room looked like:


As you can imagine, during this year’s Summit I noticed a lot of similarities and differences. To help illustrate this point, I created the following Venn diagram (click on it for a larger view):

2015-and-2016-summit-vennLike I mentioned above, this year (and last year) The Summit on the Future of Measurement had incredible speakers. Here’s a little slideshow I put together so that you, too, can benefit from their wisdom:

Want more? You’re in luck! Although you may have missed their in-person presentations, I can offer you copies of the presenters’ slide decks:

Day 1: The Measurement Summit | Thursday, October 13th

Day 2: The Conclave meeting | Friday, October 14th

Once more thing: don’t forget to check out the pictures that were snapped. You can view them on our Facebook page (or just click here). ∞

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