Michael Ziviani, CEO of Precise Value of Sydney, Australia, is perhaps the only person I’ve ever met who is as enthusiastic about the coming integration of PR and Marketing metrics as am I. It’s not just that he is strongly opposed to AVE/ earned media value. (It is perhaps even more popular and prevalent in his country than in mine.) It is Michael’s passion for statistical analysis and showing the business links between communications activities and business outcomes. Congrats to Michael Ziviani, our official “Measurement Maven of the Week.” ∞
Photo by Katie Paine. That’s Mary McNamara on the right.