Measurement Menace of the Month: Marketers who spend money without being able to measure its impact.

lookbeforeyouleapThis may be the single most aggravating headline of  the year: “Marketers Plan Surge In ‘Social Media’ Spending, But Don’t Know How To Quantify Its Impact.”

This makes our profession look stupid, wastes shareholder resources, and devalues the meaning of marketing. ∞

(image: Big Education Ape)




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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.