Measurement Industry Mid-2014 Update

Innodata Buys Media Miser

innodata-logoCanadian media monitoring company MediaMiser has been acquired by Innodata for $5.38 million. Innodata is a U.S. technology firm that provides content solutions and data analytics to publisher’s information providers and enterprises. It’s a curious fit, but presumably publishers want to provide more insight to their advertisers and content analysis would certainly be one way to get it. The price is even more curious given the recent Vocus sale for $46.5 million and the $125.6 million sale of Cision. Granted, Media Miser is a much smaller company playing in a smaller market, but it does highlight the value of integrated software and platforms over a basic service model like Media Miser (or any of my former companies).  Brian Lustig has a great perspective on this acquisition activity.

Measurement Movers and Shakers

Giselle BodieIndustry veteran Giselle Bodie is giving up her operational responsibilities at Salience Insight in favor of a non-executive position in charge of strategy and corporate affairs with its parent company News Group InternationalMazen Nahawi, CEO of News Group International, will pick up her responsibility as part of a broader realignment within News Group’s analytics business.

Jeremy WillisAlso leaving Salience Insight is Jeremy Willis, who joined KDPaine & Partners in 1994 as an analyst and rose through the ranks to become VP of Account Service, overseeing major accounts such as Lockheed and Raytheon. Willis moves on to Visible Technologies where he will be working with former KDP&P staffer, Michelle Vangel.

Doug ChapinMedia monitoring company CyberAlert has named Doug Chapin, former KDPaine & Partners and Salience Insight COO, to head up its operations. CyberAlert was an early partner of KDPaine & Partners and one of the pioneers in effectively monitoring blogs and social media. If Chapin works the same magic at CyberAlert that he did at KDP&P, look for innovation and new features from this monitoring stalwart. (Transparency: I am doing marketing consulting for CyberAlert.) ∞

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.