How To Measure Trust in a Skeptical World

This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. (You’ll find Katie Paine’s Trust Measurement Checklist a convenient way to organize your trust measurement project.) First, let’s examine some theories of trust, and how it fits into relationships in general. We need to look no further […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.