Lessons Learned As We Gallop Towards Standards-Compliance: 6 Short Case Studies

This is the first in a Measurement Advisor series of true stories about organizations struggling to implement standards-compliant measurement systems. A prospective client came to me one day and laid out 30 separate measurement reports that her organization had been paying for. She had just taken over responsibility for public relations and social media measurement, […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.