Data! What is it good for? Absolutely nothing!
(Unless it’s reliable and you know what to do with it!)
What data means for the communications function.
If you’re interested in big data and would like to know what it can do for you, then consider this an exclusive invitation to the Measurement Summit and the 4th Annual Conclave meeting for social media measurement, October 27-29, 2014, in Durham, NH.
This is the annual gathering for the best minds and thought leaders in research and measurement, and those who want to learn from them. We’re not just going to discuss big budget successes but also what can be accomplished with a small budget. We’ll also look at data failures and what you can do to clean up dirty data.
The $400 registration fee covers both meetings along with an opening reception and a traditional New England Lobster Bake. In order to maximize networking and thought leadership, attendance is limited to 50 people.
Register here: http://weblink.donorperfect.com/measurementsummit
The Measurement Summit is presented by the Institute for Public Relations (IPR) Measurement Commission, where research practitioners and thought-leaders from client organizations, public relations agencies, research firms and academia join efforts to develop and promote standards and best practices for research and measurement.
The Conclave is a multidisciplinary group working to simplify and unify the measurement of social media.
• Dr. Don W. Stacks, University of Miami
Visit the Institute for Public Relations site for more information. ∞