The Secrets of How to Measure CSR (Corporate Social Responsibility)

Two hands, a plant in one and coins in the other, to illustrate how to measure CSR.

In this list we’ve gathered together all our Measurement Advisor coverage on how to measure CSR (corporate social responsibility). If you want to learn how to measure CSR, you will find plenty of help here:

CSR 101: Introduction to Corporate Social Advocacy

Yes, CSR Is Still a Thing

This popular re-run from The Measurement Advisor’s coverage of the International Public Relations Research Conference provides evergreen advice and research results on doing and how to measure CSR. Read more.

Lost in the Woods of Social Responsibility Lingo? Here’s a Guide

You will encounter a forest of confusing terms as you attempt to navigate the dense greenery of acronyms and definitions that surround corporate social responsibility (CSR). Read more.

What’s the Difference Between CSR and CSA — and Why Should I Care?

Corporate social responsibility and corporate social advocacy (CSR and CSA) are two similar but different strategies that organizations use to enhance their reputations and brand images by doing good or investing in social causes. They have become common of late, and this issue of The Measurement Advisor is about how to measure them. Let’s take a closer look…

6 Reasons Why Corporate Social Advocacy Is Good for Your Brand

Corporate social advocacy efforts give your organization a personality—a brand(!)—that sets you apart from the competition. But a feel-good save-the-world image is worth more than bragging rights and congratulatory headlines. Here are a few very practical reasons why it’s a good idea for your organization to have a CSA program. Read more.

If Corporate Social Advocacy Is One of Your Strategies, Beware of Skepticism and Hypocrisy

Corporate social efforts, whether they be corporate social advocacy, CSR, or purpose-driven campaigns, dominated discussions at IPRRC 2020. The papers given there are the kind of experimental research we all need to make better decisions about what and how to express our corporate social consciences. Read more.

The Right Way to Do Corporate Social Advocacy—and Measure Its Impact

There are 3 keys to doing CSA well:

  1. Ensure that it’s a good fit.
  2. Have a good, authentic rationale and a genuine, effective spokesperson.
  3. Measure against the objectives of the program.

Let’s discuss them one by one. Read more.

The Secrets of Measuring CSR

How to Get Started Measuring CSR

—By their nature, CSR initiatives impact a number of different groups, each with their own goals (which may not align with the strategic direction of the company), and advance a number of potentially conflicting goals. This reality is the driving force behind the confusion most organizations have about quantifying the impact of their CSR programming. Read more.

Read This and Save the World: Your Guide to ESG and Measuring Corporate Social Responsibility

ESG: What was originally the purview of a handful of left-leaning business types is today a staple of investment decision making. Today, companies tout their records on environment, social, and governance (ESG) in their earnings calls. Entire mutual funds build their portfolios on companies that perform well on ESG criteria. Read more.

How to Put a Value on Your CSR Program, in 6 Simple Steps

It’s so complicated to determine CSR’s costs and gains that it is probably not worth the effort to try to calculate real ROI. Which is why we’re going to talk about how to measure CSR’s value to your particular goals, rather than make a precise financial calculation. Read more.

Evaluating Your CSR? Here Are Activity Measures and Outcome Metrics You Need to Use

Back in 1999, in the early days of Social Venture Network (SVN), I was the “measurement” contributor to a distinguished team that offered input into what became the very first standards for corporate social responsibility (CSR). In this article I’ve summarized the standards and their respective measures, and added some suggestions for specific metrics. If you are evaluating a CSR program, the table below will help you identify which measures and metrics will suit your individual situation. Read more.

6 Quick Tips on How to Measure CSR from the Cone CSR Study

For the past two decades Cone Communications has been polling a demographically representative sample of 1,000 Americans to determine their attitudes and behaviors around corporate social responsibility (CSR). The data shows that today’s consumers expect companies to not just be “good” but to actually take a stand on social injustices. Read more.

CSR Pays Off: 5 Well-Measured Case Studies

Here are a few examples of companies who have seen significant financial gain from their CSR efforts. So you can see how they measure up to their competition, we’ve included charts comparing to their peers for stock prices, ESG, or B impact scores. Read more.

 

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.