The Paine of Measurement—
Hello Measurement Fans,
Every March for decades, some 200 PR practitioners, professors, and students leave their ivory towers and flock to Orlando, Florida to share their research and their ideas with their peers. It’s the International Public Relations Research Conference (IPRRC). For years, we’ve devoted an entire issue of our newsletter to covering the highlights (and very occasional lowlights) of the conference.
This year I came away particularly inspired by the research. Thus, in this, our March issue of The Measurement Advisor, we are devoting plenty of space to the most interesting papers of the IPRRC. But we’ll also be sharing some research ideas of our own that germinated and grew roots around a few of those conference tables in Orlando.
One IPRRC session inspired us to dig deep into the subject of impact measures. Read all about our ideas here:
- What Article Attributes Matter Most? A Data Mining Adventure
- 5 Steps to Develop Your Customized Media Impact Index
As usual the IPRRC included a lot of research on crises, and we’ve assembled some of the biggest lessons here: 3 Tips on How to Best Handle a Crisis, from the IPRRC 2019.
But we were also inspired to kick off a new column entirely devoted to crisis measurement: Reputation Risk or Ruin? Each month we’ll use data to evaluate and predict the severity of a crisis. We start with Boeing and the 737 Max.
IPRRC offered lots of other insights as well, on everything from political PR to internal communications to lessons for higher ed when talking to alumni: 9 Best Lessons on How to Get Better PR from IPRRC 2019.
In addition, we welcome a very special guest to our latest MeasHERment Interview: Kate Nicholas Speaks About Her Bestselling Book, Her Time as Editor at PRWeek, and How Her Faith Affects Her Work.
Also in this issue:
- Daphne Gray-Grant’s column: 5 Incubation Techniques to Improve Your Writing
- And, as always, our Measurement Maven and Menace: Susan Darch Is the Measurement Maven of the Month, and Murray State University Communications is the Measurement Menace of the Month.
Happy Springtime to you, and measure on,