In these uncertain times, there’s one thing that is certain: To prove the value of your higher education communications efforts, and to help implement your strategic communications plan, you need good measurement. Metrics help keep you on track, determine what’s effective, increase efficiency, and provide data to make better decisions.
This is more true than ever for higher education communications professionals. Between the uncertainties of opening up, the challenges of remote learning, the loss of overseas students, and budget cuts, proving your value is more important than ever.
Which is why you need Paine Publishing’s latest ebook, The Communications Measurement Handbook for Higher Education. In it you’ll find:
- Quick tips to get started today
- How measurement can help you manage a crisis
- 5 steps to measure all elements of a communications plan
- How to use Google Analytics to show your contribution to revenue
- Examples of institutions that have used integrated communications and good metrics to generate more revenue
- How to budget for measurement
- Tips to pick a measurement vendor
Written by Katie Delahaye Paine, CEO of Paine Publishing, and Greg Jarboe, President and Co-Founder of SEO-PR, this comprehensive ebook draws on their decades of experience helping colleges, universities, and other educational institutions use measurement to improve their public relations, marketing, and strategic communications programs.