How to Write a Fabulous Media Measurement Report in 4 Hours or Less

As we’ve said elsewhere in this publication, the key to great reports is to use the data to tell a story. But teasing that story out of a pile of data is not as straightforward as you might think. Whether you are summing up your accomplishments for the year or summarizing a bad day in the […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.