How To Use Measurement to Improve Your Public Relations Strategy

Alan Kelly has a theory that all of PR can be boiled down to a handful of strategies, including 24 different “basic influence stratagems” or “plays” that PR people have to choose from. […]

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at and we will correct the error.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.