How To Use Measurement to Improve Your Public Relations Strategy

Alan Kelly has a theory that all of PR can be boiled down to a handful of strategies, including 24 different “basic influence stratagems” or “plays” that PR people have to choose from. Not everyone agrees that PR strategy is quite that simple, but he makes some very good points, and provides excellent food for thought. As I […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.