How to Survive the First 3 Months of Your Barcelona-Compliant Measurement Program: The Top 5 Unrealistic Expectations

  by Katie Delahaye Paine—In my first 25 years of measuring communications, I’ve learned a thing or two ’bout birthin’ measurement programs (to fracture a quote from Thelma McQueen in “Gone with the Wind”). Especially today, having now helped a dozen companies move away from AVEs to Barcelona-Compliant measurement programs that deliver results that reflect […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.