How to Set Up Measurement Goals in Google Analytics

by Katie Paine If you haven't read it yet, start by reading my article “If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted” which will explain the basics of conversions and goal setting for Google Analytics.  And if you’ve never used goals or conversions in Google Analytics—or if after you’ve read this […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.