Human vs. Computer? How To Pick the Best Social Media Measurement System

Whether they bill themselves as social listening tools, measurement services, or media monitoring firms, there are now more than 350 companies out there pitching their services to hapless communications professionals. And yes, almost all of them offer sentiment analysis which is a fancy name for the art of gleaning how people feel about your brand […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.