A 5-Step Program to Measure Your Value — Without Being Ridiculed by Your CFO

Return on investment is a commonly used, and misused, expression of the effectiveness of programs. So first, we need to be specific about the definition of ROI. In recent years there have been a number of pseudo-redefinitions of ROI, from “return on influence,” to “return on intimacy,” to “return on ignorance.” All of which are […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.