How to Measure Snapchat and Other Ephemeral Social Media

(Subscription Required) This issue of The Measurement Advisor began when someone asked me an unanswerable question: “How do you measure Snapchat?” Given that the whole concept behind Snapchat was that whatever you posted would disappear in a few seconds, I had to laugh. Snapchat was never designed to be monitored and tracked the way you […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.