A good communications program is like a basic food chain. Assuming your message is the right one, you educate key spokespeople and influencers on that message, and then the message flows down through the chain and ultimately reaches your publics through a variety of credible sources. Which means that the most critical group in many […]
Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at firstname.lastname@example.org and we will correct the error.